Specialist motorcycle insurance claims and financial services company Bankstone has launched a new warranty product offering a unique set of benefits to dealers and their customers.

Bankstone Warranty‚ developed after lengthy consultation with dealers and previewed at the Motorcycle Trade Expo 2006 at Stoneleigh Park earlier this year‚ is the first product to combine all the key items on dealers’ wish list:

• really competitive pricing‚ to maximise dealers’ profits
• fully computer generated‚ minimising paperwork
• flexible cover and terms‚ to suit customers’ needs
• ability to include with sale and then up-sell‚ or sell as an add-on
• no regulatory restrictions on sale‚ unlike other warranty products

Bankstone Warranty is the only warranty product dealers can sell without applying to be regulated as an insurance provider. It offers a valuable additional revenue stream, is virtually admin-free and is backed by comprehensive support from Bankstone.

Bankstone director Dickon Tysoe says: “The regulations covering the sale of warranty products have tightened up a lot since the beginning of last year, leaving a real gap in the market. Bankstone Warranty helps dealers broaden their product range, raise additional income, and offer their customers security and peace of mind.”

Fellow director Andy Jones adds: “Selling Bankstone Warranty offers dealers a hassle-free source of additional sales and workshop profit. There has been massive interest already: we have signed up 50 active dealers around the UK, and expect that figure to rise to 250 by the end of the year. This is the first of several exciting products we have in the pipeline for dealers.

“Selling Bankstone Warranty helps dealers ensure a high level of customer satisfaction and loyalty,” he continues, “combining complete protection, flexibility and peace of mind. It is available as 3, 6, 12 and 24 month plans.

“Working closely with dealers is very much what Bankstone is about. We aim to support our key dealer partners wherever possible with bike replacement referrals generated by our rapidly expanding insurance claims management business. We are always looking to develop mutually profitable partnerships with dealers.”

Dealers can access further details and register online at Bankstone’s website www.bankstone.co.uk or call Bankstone on 0871 424 3922.

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