In the aggregator news this week, extra plans to “shake up” the price comparison market by launching an online insurance aggregator backed by a call centre.

New managing director Richard Mason ‚ previously insurance director at ‚ said the firms new site would convert more online visitors into buyers and use the extra revenue to keep prices low.

None of the other sites have call centres, he said, and “consumers just have to get by ‚ even though 40% want to speak to somebody before they buy insurance. They will have to compete with us, not us with them,” he asserted boldly.

“Insurance aggregators convert about 15% of traffic into revenue,” he said. “We are aiming for 25%.” Adding that converting more business will mean the firm can afford to spend more on advertising via Google and the like ‚ creating a virtuous circle.

Meanwhile has launched a new bike insurance comparison service, set to include the likes of Bennetts, Suzuki, Honda, eBike and MCE.

Commercial director Moll Jeremy said: “In order to help motorcyclists choose the right deal, displays additional policy information alongside the price of the bike policy, making it easier to see exactly what they are buying.

“Not only will bikers be able to compare price on their insurance,” Jeremy continued, “a range of other important policy features such as helmet and leathers cover, breakdown, European and legal cover will also be available for comparison.”

Disappointingly their press release contains not a single mention of meerkats.


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