Back in 2003 longtime child abuse campaigner Esther Rantzen made a solemn promise to the people of Britain. “I promise,” she said, that “if you call Accident Advice Helpline, you will receive free and impartial advice, that no money is required to make a claim & No Win-No Fee means exactly that.”

Rantzen – who has prominent teeth, a woefully unconvincing smile, and invented TV’s now ubiquitous bad-news-announcing regretful grimace, finished eighth in Series 2 of Strictly, after a “disastrous” tango, and was fifth to leave camp in 2008’s IACGMOOH – will now be making her promises under new ownership.

Yes, it can be true! For Quindell, a leading provider of sector leading expertise in software, consulting and technology enabled outsourcing to the insurance, telecommunications and related sectors plans to buy Accident Advice Helpline (AAH) some time after 1 April next year.

In the meantime Quindull have entered into a partnership agreement which, as their racily readable press release explains “will result in Quindell being the exclusive provider of all legal services to AAH, with Quindell, in turn benefiting from certain revenue and profits of AAH and working with AAH’s existing legal panel members to provide legal services where capacity requires.”

“Take my advice,” Esther Rantzen commented on the news, “you can trust Accident Advice Helpline to look after you. I have complete faith in Accident Advice Helpline as a thoroughly honest and caring company, working on the side of the consumer.”

“We are extremely excited to be working alongside the team at Accident Advice Helpline, enthused Quindell chairman John Terry. “Don’t sit back”, added “Richard” who claimed himself £3,500 with the help of AAH, “go for it – it works.”


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