One in five Brits admits fib telling and/or truth bending when applying for motor insurance.

Sadly, the remaining four fifths, according to a fascinating new piece of research commissioned by Swiss insurance giant Zurg, still brazenly deny contributing to the overwhelming tide of duplicity and deceit that each year tricks insurers into charging too little for motor insurance.

The research also provided a valuable insight into consumers’ sales channel preferences. Of 2,000 adults surveyed, 32% said they would feel more comfortable lying online rather than over the phone.

This clearly underlines the consumer appeal of an industry-wide shift towards internet enabled insurance sale processes. Online interfaces lubricate and disinhibit the induction process, putting customers at ease and removing blockages that might otherwise obstruct the smooth and regular functioning of insurers’ customer on-boarding passageways.

Perhaps consumers’ marked reluctance to fess up to their outrageous and unprincipled mendacity, even when quizzed under an assurance of anonymity, stems from some combination of not wanting to come across like a scumbag and an uncomfortable recollection of the stern, if cautiously worded, warnings repeatedly issued by insurers that, to quote Zurg’s Phil Sot, “the consequences of being found out can be severe and maybe invalidate a policy and potentially result in claims not being paid.”

OK, the grammar’s a bit shaky, but it’s reasonably apparent from such utterances that self-incrimination might not be the wisest policy.



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